Protect Colorado Kids
Reduced-risk nicotine products are for adults 21 and over. We support strict age verification, serious penalties for sellers who break the law, and a firm line against marketing to children.
Colorado Harm Reduction Coalition
Fewer cigarettes. Better choices. A healthier Colorado.
Adults who smoke deserve access to reduced-risk nicotine products. Kids deserve strong protection. Small businesses deserve fair, science-based rules. We stand up for all three.
Our Mission
Cigarette smoking remains one of the most serious preventable health challenges we face. Colorado can lead by making sure adults who smoke have real, regulated alternatives, while keeping them out of the hands of kids.
What We Stand For
Harm reduction that works for everyone
Harm reduction means meeting people where they are. For adults who smoke, that means giving them better options than the cigarette, and policies that make those options safe, accountable, and accessible.
Science-Based Policy
Good rules start with good evidence. We back product standards, testing, and honest labeling, and we oppose blanket bans that push adults back toward cigarettes or into unregulated markets.
Responsible Small Businesses
Colorado's independent retailers and manufacturers create jobs and follow the rules. We help them stay compliant, stay open, and have a voice at the state and local level.
Why It Matters
Access to alternatives saves lives
Every adult who switches from cigarettes to a reduced-risk product is moving away from combustion, the main source of the harm caused by smoking. Policy should make that path easier and safer, not harder.
When rules go too far, the result isn't fewer smokers. It's fewer legitimate, accountable places to buy regulated products, and more reliance on cigarettes and the black market.
- Regulated products from accountable, licensed sellers
- Honest information so adults can make informed choices
- Enforcement aimed at bad actors, not at responsible retailers
Our Commitments
The principles behind our work
Adults 21+Products are for adults only
Evidence firstPolicy grounded in science
Accountable sellersRules that reward compliance
Informed choiceClear, honest information
Get Engaged
Make your voice heard
Whether you're a retailer, a manufacturer, an adult who has switched, or an ally who believes in harm reduction, there is a place for you in the Alliance.
Join
Business memberships support our advocacy at the Capitol and in city halls across Colorado.
Speak Up
Contact your local officials, attend council meetings, and share your story when proposals affect your community.
Stay Informed
Get alerts on local and state proposals, hearing dates, and compliance updates for your business.
Ready to stand with us?
Business memberships start at $250 a month. Together we can build a smarter approach to nicotine policy in Colorado.